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South by Southwest (SXSW) returns to Austin from March 12–18, 2026, transforming the city into a global stage for music, film, tech, and culture. With thousands of events across downtown venues, SXSW is the largest and most influential festival in Texas. Whether you’re attending a film premiere, a tech keynote, or a late-night concert, Lake Travis Limo – Austin TX offers premium limo and black car services to elevate your experience.

📍 Major SXSW 2026 Events You Can’t Miss

Here are 10 of the biggest, most anticipated events happening during SXSW 2026:

1. Opening Night Film Premiere: “Margo’s Got Money Troubles”

• Date: March 12, 7:00 PM
• Location: Paramount Theatre, 713 Congress Ave, Austin, TX 78701
• Details: Apple TV’s new series starring Elle Fanning debuts with red carpet buzz and industry panels.

2. Tech Keynote: Future of AI & Ethics

• Date: March 13, 10:00 AM
• Location: SXSW Center, 1400 Lavaca St, Austin, TX 78701
• Details: Global leaders in AI discuss innovation, regulation, and the future of human-machine collaboration.

3. Music Showcase: The Rumble ft. Chief Joseph Bourdeaux Jr

• Date: March 13, 8:00 PM
• Location: The Sunset Room, 310 E 3rd St, Austin, TX 78701
• Details: Indigenous artists take center stage in this powerful, genre-blending performance.

4. Film Premiere: “Ready or Not 2: Here I Come”

• Date: March 14, 6:30 PM
• Location: Alamo Drafthouse Ritz, 320 E 6th St, Austin, TX 78701
• Details: Horror fans rejoice as the sequel to the 2019 hit debuts with cast Q&A.

5. Interactive Expo: Emerging Tech Pavilion

• Date: March 14–16, 10:00 AM–6:00 PM
• Location: Distribution Hall, 1500 E 4th St, Austin, TX 78702
• Details: Explore robotics, VR, and smart city innovations from global startups.

6. Music Showcase: Power Ballad ft. Paul Rudd & Nick Jonas

• Date: March 15, 9:00 PM
• Location: ACL Live at Moody Theater, 310 W Willie Nelson Blvd, Austin, TX 78701
• Details: A genre-bending musical film premiere with live performances.

7. Comedy Night: SXSW Laughs

• Date: March 15, 7:00 PM
• Location: Palm Door on Sixth, 508 E 6th St, Austin, TX 78701
• Details: Stand-up sets from rising stars and surprise celebrity guests.

8. Panel: Women in Film & Tech

• Date: March 16, 2:00 PM
• Location: SXSW Center, 1400 Lavaca St, Austin, TX 78701
• Details: A powerful discussion on representation, innovation, and leadership.

9. Closing Night Concert: Atmosphere – Winter Carnival Tour

• Date: March 18, 10:00 PM
• Location: Empire Control Room & Garage, 606 E 7th St, Austin, TX 78701
• Details: Hip-hop legends close out SXSW with a high-energy performance.

10. SXSW Gaming Awards & Expo

• Date: March 16–18, 11:00 AM–5:00 PM
• Location: Palmer Events Center, 900 Barton Springs Rd, Austin, TX 78704
• Details: Celebrate the best in indie and AAA gaming with demos, panels, and awards.

🚘 Travel in Style with Lake Travis Limo – Austin TX

SXSW traffic and parking can be overwhelming. Our limo and black car services ensure you arrive on time, stress-free, and in comfort. Here’s a look at our fleet:

Each vehicle includes:

• Complimentary FIJI Water and Perrier
• XM Radio and surround sound
• Onboard WiFi and phone chargers
• Meet-and-greet service at Austin-Bergstrom
• Optional child seats and boosters

📞 Book Early – SXSW Sells Out Fast

SXSW 2026 is expected to draw over 400,000 attendees. Secure your transportation now with Lake Travis Limo – Austin TX and enjoy the festival with peace of mind, elegance, and precision.

Let us handle the roads while you enjoy the spotlight.